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Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers
E-bok,
2019,
Engelska,
ISBN 9789813275485
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to …
Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers
E-bok,
2016,
Engelska,
ISBN 9789813201989
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, …
Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony
E-bok,
2021,
Engelska,
ISBN 9789811221736
This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows …