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Media Audiences
Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in …
Making Sense of Factor Analysis
Many health care practitioners and researchers are aware of the need to employ factor analysis in order to develop more sensitive instruments for data collection. Unfortunately, …
Multiple Indicators
A presentation and critique of the use of multiple measures of theoretical concepts to assess both validity, using the multirait-multimethod matrix, and reliablity, using multiple …
Media Audiences : Effects, Users, Institutions, and Power
Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in …