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Marketing Planning for the Pharmaceutical Industry
Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system …
Presentation planning and media relations for the pharmaceutical industry
This title was first published in 2003. Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, …
Geographical Education in a Changing World
A central theme of this book is the location of geography in school curricula with particular reference to centrality and marginality. A second theme relates to the subject status …
International Perspectives on Natural Disasters: Occurrence, Mitigation, and Consequences
Reports of natural disasters fill the media with regularity. Places in the world are affected by natural disaster events every day. Such events include earthquakes, cyclones, …