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Event Impact
inbunden,
2017,
Engelska,
ISBN 9781138743878
Events are increasingly used instrumentally to achieve goals of society such as cultural development, destination branding or economic development. Event impacts are, however, …
The Value of Events
inbunden,
2017,
Engelska,
ISBN 9781138678415
The Value of Events fills an important niche in the literature on events, being the first book to comprehensively deal with the subject of value creation and measurement, as …