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Kapferer on Luxury
pocket,
2015,
Engelska,
ISBN 9780749474362
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? …
The New Strategic Brand Management
pocket,
2012,
Engelska,
ISBN 9780749465155
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to …