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Kapferer on Luxury
E-bok,
2015,
Engelska,
ISBN 9780749474379
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer …
Luxury Strategy
E-bok,
2012,
Engelska,
ISBN 9780749464929
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noel Kapferer and …
New Strategic Brand Management
E-bok,
2012,
Engelska,
ISBN 9780749465162
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to …