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Marketing Planning for the Pharmaceutical Industry
inbunden,
1999,
Engelska,
ISBN 9780566081125
Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system …
Brand Planning for the Pharmaceutical Industry
inbunden,
2004,
Engelska,
ISBN 9780566085208
Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new …