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Value in a Digital World
An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital …
Green-Based Nanocomposite Materials and Applications
This book presents a review of preparation methods for environmentally friendly nanocomposite materials. It describes the combination of biodegradable and biocompatible polymer …
Management Intelligent Systems
This symposium was born as a research forum to present and discuss original, rigorous and significant contributions on Artificial Intelligence-based (AI) solutions—with a strong, …
Value in a Digital World
An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital …
National Brands and Private Labels in Retailing
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers …
Advances in National Brand and Private Label Marketing
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions …
Online Brand Communities
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the …
Advances in Digital Marketing and eCommerce
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any …
Advances in Digital Marketing and eCommerce
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and …
Social Media Monetization
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. …
Functional Analysis and Continuous Optimization
The book includes selected contributions presented at the "International Meeting on Functional Analysis and Continuous Optimization" held in Elche (Spain) on June 16–17, 2022. Its …
Advances in National Brand and Private Label Marketing
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 …