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Reign of the Customer
E-bok,
2020,
Engelska,
ISBN 9783030135621
With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the …
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
E-bok,
2021,
Engelska,
ISBN 9783030805197
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. …