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Thought Leadership in Advancing International Business Research
This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting …
Boundary-Spanning Marketing Organization
??????Now more than ever, marketing is assuming a key boundary-spanning role-a role that also redefined the composition of the marketing organization. In this Brief, the marketing …
Second Shift: The Inside Story of the Keep GM Movement
The dynamic, collaborative management model that saved a U.S. manufacturing cityWhen car-making giant General Motors decided to close its plant in Lansing, Michigan, in 1996, one …
Global Supply Chain Management: Leveraging Processes, Measurements, and Tools for Strategic Corporate Advantage
LEVERAGE YOUR SUPPLY CHAIN FOR MAXIMUM PROFITDo you have a global supply chain strategy designed for the long run?About 90 percent of global demand is not fully met by local …
eBook International Business: Competing in the Global Marketplace
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) and G. Tomas Hult (Michigan …
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. …
Reign of the Customer
With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the …