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Sponsorship: For a Return on Investment
inbunden,
2007,
Engelska,
ISBN 9780750686402
Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more …
Innovative Marketing Communications
häftad,
2005,
Engelska,
ISBN 9780750663618
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all …