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Crossing the Chasm, 3rd Edition
The bible for bringing cutting-edge products to larger marketsnow revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. …
Inside the Tornado
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative …
Escape Velocity
Readthis book to learn how to create a company as powerful as Apple.Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing …
Living on the Fault Line, Revised Edition
The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on …
Dealing with Darwin
Crossing the Chasm
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to …
Infinite Staircase
Old-Economy.com
Moore entwirft eine neue Management-Agenda für das Internet-Zeitalter. Ein brillantes Navigationssystem, um die Tanker der Old Economy erfolgreich durch das Minenfeld der Dot.coms …