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Pop-up Retailing
häftad,
2018,
Engelska,
ISBN 9783319713731
This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand …
Rethinking Place Branding
häftad,
2016,
Engelska,
ISBN 9783319343532
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to …
Rethinking Place Branding
inbunden,
2014,
Engelska,
ISBN 9783319124230
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to …