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Digital Technology in Teaching International Business
Explore the potentialand the pitfallsof digital technology in international business courses! Digital Technology in Teaching International Business will familiarize you with …
Japan and China
Japan and China: The Meeting of Asia’s Two Economic Giants analyzes the new and changing relationship between the two nations and the rest of the world that may shape a new …
Global Business
This book, first published in 1989, examines the practice of international business in the Asia-Pacific region. It examines the factors which have influenced its growth and …
Internet Applications in Euromarketing
Explore Internet marketing from cross-cultural and cross-national perspectives! This book examines cutting-edge theory and practice on Internet marketing, putting the latest …
International Business Teaching in Eastern and Central European Countries
Find out which business teaching techniques work and which don’t for Central and Eastern European studentsFrom editor George Tesar: “Educational opportunities in Central and …
Service Industries in Developing Countries
First Published in 2004. The purpose of this special study is to enhance our understanding of the role of different service sectors in the welfare and development of emerging …
Teaching and Program Variations in International Business
Use the Internet and cutting-edge strategies to make your program more competitive!To remain competitive in an increasingly global economy, universities must develop effective …
Cross-National and Cross-Cultural Issues in Food Marketing
Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the …
The Global Enterprise
Practical insights on the role of the entrepreneur in the global business contextEntrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when …
Successfully Doing Business/Marketing in Eastern Europe
Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities …
Globalization and East Asia
Learn to apply the strategies used in East Asia’s phenomenal economic expansion The phenomenal economic growth of many countries in East Asia has no historic parallel. …