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The Brand Benefits Playbook
inbunden,
2024,
Engelska,
ISBN 9781637745038
In a world where countless organisations rely on data acquisition and management to learn more about their customers, what’s been lost is a genuine emphasis on customers and the …
Handbook of Brand Relationships
inbunden,
2009,
Engelska,
ISBN 9780765623577
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to …
Brand Admiration
inbunden,
2016,
Engelska,
ISBN 9781119308065
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach …