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Play Bigger
pocket,
2016,
Engelska,
ISBN 9780349411361
The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time.
Play Bigger
E-bok,
2016,
Engelska,
ISBN 9780349411378
In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal …