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The Smart Branding Book
Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one …
The Smart Marketing Book
In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial …
The Smart Advertising Book
Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how …
The Soft Skills Book
Soft skills are the skills that enable you to fit in at a workplace. They relate to your personality, attitude, flexibility, motivation, and social and emotional intelligence. Soft …