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Concise Encyclopedia of Insurance Terms
inbunden,
2010,
Engelska,
ISBN 9780789036346
The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health …
Concise Encyclopedia of Advertising
inbunden,
2005,
Engelska,
ISBN 9780789022103
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While …
Concise Encyclopedia of Professional Services Marketing
inbunden,
2008,
Engelska,
ISBN 9780789036902
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional …