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Kellogg on Branding
inbunden,
2005,
Engelska,
ISBN 9780471690160
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined …
Kellogg on Branding in a Hyper-Connected World
inbunden,
2019,
Engelska,
ISBN 9781119533184
World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing …