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Kellogg on Branding
inbunden,
2005,
Engelska,
ISBN 9780471690160
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined …
How to Wash a Chicken
inbunden,
2018,
Engelska,
ISBN 9781989025031
Winner of the Foreword INDIES Book of the Year Award for Business and EconomicsWinner of the IndieReader Discovery Award for Top Business BookWinner of the Eric Hoffer …
Kellogg on Branding in a Hyper-Connected World
inbunden,
2019,
Engelska,
ISBN 9781119533184
World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing …