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Romancing the Market
Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as …
Communication in the Design Process
The Design and Construction industry is in a state of attempted change. Improvement is a key word for employer, consultant and contractor. Real steps forward are slow, and most …
Marketing Apocalypse
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of …
Enterprising Youth
"e;Recommended"e; by ChoiceEnterprising Youth examines the agenda behind the shaping of nineteenth-century children's perceptions and world views and the transmission of …
Imagining Marketing
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' …
Time, Space, and the Market
A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a …
Art of Problem Posing
Updated and expanded, this second edition satisfies the same philosophical objective as the first -- to show the importance of problem posing. Although interest in mathematical …
Consuming Books
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) …
Buddhist Manuscript Cultures
Buddhist Manuscript Cultures explores how religious and cultural practices in premodern Asia were shaped by literary and artistic traditions as well as by Buddhist material …
Designers' Shakespeare
Theatre Design involves everything seen on stage: not only scenery but costumes, wigs, makeup, properties, lighting, sound, even the shape and material of the stage itself. …
Consumer Research
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered …
Consumer Research
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered …