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Practitioner's Guide to Account-Based Marketing
E-bok,
2021,
Engelska,
ISBN 9781398600898
As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have …
Executive Engagement Strategies
E-bok,
2020,
Engelska,
ISBN 9781789661934
Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.When it comes to …
Account-Based Growth
E-bok,
2022,
Engelska,
ISBN 9781398607453
Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your …