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A Practitioner's Guide to Account-Based Marketing
klotband,
2021,
Engelska,
ISBN 9781398600881
As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have …
Account-Based Growth
klotband,
2022,
Engelska,
ISBN 9781398607460
Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your …
Executive Engagement Strategies
klotband,
2020,
Engelska,
ISBN 9781789661941
Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value. When it comes to …