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Sensory Marketing
inbunden,
2015,
Engelska,
ISBN 9781138914629
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical …
Sensory Marketing
inbunden,
2020,
Engelska,
ISBN 9781526423245
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can …