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International Marketing
inbunden,
2018,
Engelska,
ISBN 9781506389219
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international …
Concise Encyclopedia of Advertising
inbunden,
2005,
Engelska,
ISBN 9780789022103
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While …