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totalt 3 träffar
Rethinking Marketing
inbunden,
2000,
Engelska,
ISBN 9781567203882
Walle surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing …
Exotic Visions in Marketing Theory and Practice
inbunden,
2001,
Engelska,
ISBN 9781567203943
An anthropologist, folklorist, and literary critic besides being a marketing professor, Alf H. Walle takes a refreshingly interdisciplinary look at the impact of modern social …
Qualitative Research in Intelligence and Marketing
inbunden,
2000,
Engelska,
ISBN 9781567203660
Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and …