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Exotic Visions in Marketing Theory and Practice
E-bok,
2001,
Engelska,
ISBN 9780313004698
An anthropologist, folklorist, and literary critic besides being a marketing professor, Alf H. Walle takes a refreshingly interdisciplinary look at the impact of modern social …
Qualitative Research in Intelligence and Marketing
E-bok,
2000,
Engelska,
ISBN 9781567509649
Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and …