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True Believers and the Great Replacement
True Believers and the Great Replacement explores the responses of segments of Western cultures who fear that changes in the racial, religious, and ethnic makeup of society …
Rethinking Business Anthropology
Qualitative methods of business research are emerging as vital tools. Business anthropology is at the heart of this movement. Although many recent books provide nuts-and-bolts …
Exotic Visions in Marketing Theory and Practice
An anthropologist, folklorist, and literary critic besides being a marketing professor, Alf H. Walle takes a refreshingly interdisciplinary look at the impact of modern social …
Economic Development and Mental Illness
Social, economic, and technological changes disrupt many Indigenous, ethnic, and rural communities even when offering progress. Under these conditions, social and psychological …
Qualitative Research in Business
Qualitative methods are today taking their rightful place as valuable and powerful research tools both in business and elsewhere. Many professionals, however, continue to lack the …
Qualitative Research in Intelligence and Marketing
Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and …