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Marketing Management for Nonprofit Organizations
häftad,
2009,
Engelska,
ISBN 9780199236152
The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Developments in …
Direct and Interactive Marketing
häftad,
2001,
Engelska,
ISBN 9780198782537
This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. The book begins with an introduction to the discipline and goes on to …