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How Cool Brands Stay Hot
WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations …

Marketing Communications PDF eBook
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, …

Marketing Communications eBook ePub
Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by …

Marketing Communications PDF eBook
Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by …

Marketing Communications eBook ePub
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, …