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Strategic Communication
Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an …
Strategic Communication, Social Media and Democracy
Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate …
Research Handbook on Strategic Communication
Att gestalta en region : källornas strategier och mediernas föreställningar om Öresund
När Öresundsbron invigdes år 2000 nådde förväntningarna på dansk-svensk integration sin kulmen. Prognoser och framtidsspekulationer haglade. Nyhetsbrev, reklamkampanjer, …
Strategic Communication
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.Strategic …