Sökt på: Sökresultat

Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to …

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? …

Cette nouvelle dition, totalement renouvel e, est le fruit de quinze ans de conseil et de recherches.

Chapitres courts centr s sur une id e forte.

Jamais le luxe n'a t confront des challenges aussi existentiels qu'aujourd'hui