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Sharkanomics 2
pocket,
2019,
Engelska,
ISBN 9789814868259
Sharks are nature's most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they …
The Fall of PR & the Rise of Advertising
pocket,
2009,
Engelska,
ISBN 9789163307775
2002 kom Al Ries succébok "The Fall of Advertising and the Rise of PR", som skakade om marknadsföringsvärlden i grunden. Nu kommer en ny omskakande bok med ambitionen att utmana de …