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100 Things Every Designer Needs to Know About People
Apply psychology and behavioral science to web, UX, and graphic design Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every …
100 Things Every Designer Needs to Know About People
WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they …
How to Get People to Do Stuff
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make …
100 Things Every Presenter Needs to Know About People
Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and …
100 Things Every Presenter Needs to Know about People
New 2nd Edition Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, …
100 More Things Every Designer Needs To Know About People
A meggyozés tudománya
Mindannyian szeretnénk érvényesíteni az akaratunkat – akár azt akarjuk elérni, hogy a vevok tolünk vásároljanak, a beszállítóink jó áron kínálják a portékájukat, a beosztottjaink …
I Love You, Now Read This Book. (It's About Human Decision Making and Behavioral Economics.)
Have you heard about behavioral economics? Don't be scared; it's fun, exciting, and interesting. This book is a summary of some of the best and most recent research in the quickly …