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Elusive Fan: Reinventing Sports in a Crowded Marketplace
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, …
The Sports Strategist: Developing Leaders for a High-Performance Industry
Today's high-performance sports business is more complex than ever before and presents new challenges to the industry at all levels. Sports organizations are fighting hard for the …
The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, …
Marketing Places
Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler argues that thousands of "places" - …
High Visibility, Third Edition
The classic guide to personal and public image making--now updated for the digital ageThe groundbreaking, critically acclaimed original edition of High Visibility established …
High Visibility, Third Edition
The classic guide to personal and public image making--now updated for the digital ageThe groundbreaking, critically acclaimed original edition of High Visibility established …
Sports Strategist: Developing Leaders for a High-Performance Industry
In the $750 billion dollar sports industry, is winning on-the-field the only driver that matters for off-the-field business success? Todays high-performance sports business is …