Sökt på: Böcker av Philippe Malaval
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Aerospace Marketing Management
Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, …
Aerospace Marketing Management
Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, …
Strategy and Management of Industrial Brands
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand …
Aerospace Marketing Management
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book …
Strategy and Management of Industrial Brands
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand …
Aerospace Marketing Management
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book …
Strategy and Management of Industrial Brands
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand …
Aerospace Marketing Management
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book …
BtoB and Digital: Digitalization and Servicization Disrupt BtoB Marketing
Digitalization and Servicization are the two real changes which impact the BtoB markets All stages of the Marketing approach are concerned.The originality of "BtoB & Digital" is …
Aerospace Marketing Management
This book contains 45 case studies of aeronautics and space companies including: Aeromexico, Airbus, Airbus Military Company, Air France, AirNewco.com, American Airlines, Aviation …