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Bundle: MKTG, 13th + MindTap, 1 term Printed Access Card
Learn Marketing YOUR Way with MKTG and MindTap! MKTG?s easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your …
Advanced Issues in Partial Least Squares Structural Equation Modeling
The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offers a straightforward and practical guide to PLS-SEM for users ready to go further …
Essentials of Business Research Methods
Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer …
Essentials of Business Research Methods
Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer …
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
With applications using SmartPLS —the primary software used in partial least squares structural equation modeling (PLS-SEM)—this practical guide provides concise instructions on …
Introduction to Marketing, International Edition
With a fresh, streamlined design, Introduction to Marketing, 9e "Takes You There"--helping students and instructors achieve complete marketing success--by delivering the best the …
Essentials of Business Research Methods
In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required …