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Social Psychology, Global Edition
For courses in Social Psychology Social Psychology introduces the key concepts of the field through an acclaimed storytelling approach that makes research relevant to students. …
Vector Basic Training
Attention, designers, it's time to get serious about your creative process. For too long you've allowed yourself to go soft, relying on your software to do all of your creative …
Forty Studies that Changed Psychology, Global Edition
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends …
Fundamentals of Strategy
Understand and apply the essential concepts and techniques of strategy. Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and …
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and …
Windows Server 2019 Inside Out
Conquer Windows Server 2019-from the inside out! Dive into Windows Server 2019-and really put your Windows Serverexpertise to work. Focusing on Windows Server 2019's most …
Principles of Marketing
International Economics, Global Edition
For courses in international economics. An introduction to international economics through accessible writing and real-life applications A principles--level introduction that's …
Digital Marketing
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. …
Visual Toolbox, The
Simply having a certain camera or lens isn't going to make you a better photographer. So, what will? Understanding your camera. Thinking differently. Studying photographs and …
Stats: Data and Models, Global Edition
For courses in Introductory Statistics. Encourages statistical thinking using technology, innovative methods, and a sense of humour Inspired by the 2016 GAISE Report revision, …
Consumer Behaviour E Book
Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately …