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totalt 13 träffar
Absolute Essentials of Digital Marketing
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing.The author, a well-renowned teacher and writer on the …
Absolute Essentials of Strategic Marketing
Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing …
Absolute Essentials of Business Behavioural Ethics
Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added some truly new insights into our understanding about …
Absolute Essentials of Business Ethics
This shortform textbook explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral compass through the use of …
Absolute Essentials of Green Business
This short textbook provides a core understanding of the intersection between business and the natural environment. The sector’s rapid expansion means that many university …
Absolute Essentials of Operations Management
This short textbook consolidates all the key aspects of operations management into a concise and easily accessible reference tool.Comprising the management of creating goods and …
The Absolute Essentials of Entrepreneurship
Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This short-form textbook focuses on the absolute essential elements of …
Absolute Essentials of Corporate Governance
This shortform textbook, a concise overview of the development and current state of corporate governance, provides a critical narrative on the field.Beginning with insightful …
Absolute Essentials of Creative Thinking and Problem Solving
This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective.The book works step by step …
Absolute Essentials of Strategic Management
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the …
Absolute Essentials of Environmental Economics
This shortform textbook provides a concise overview of the fundamentals of environmental economics. It focuses on how economic forces affect the natural environment and how …
Absolute Essentials of Project Management
Contemporary organisations proliferate with projects. Managing projects, working with project managers and delivering project excellence have become fundamental skills in the world …