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Power of Cult Branding
Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can …
Why Pride Matters More Than Money
The book that turns our understanding of motivation on its head . . . and shows why most companies get it wrong.There are few people with more experience and accumulated wisdom …
Art of Worldly Wisdom
The remarkable best-seller -- a long-lost, 300-year-old book of wisdom on how to live successfully yet responsibly in a society governed by self-interest -- as acute as Machiavelli …
Wonderful Tonight
An iconic figure of the 1960s and ’70s, Pattie Boyd breaks a forty-year silence in Wonderful Tonight, and tells the story of how she found herself bound to two of the most …
How Big Things Get Done
Elements of Journalism, Revised and Updated 3rd Edition
The Book That Every Citizen and Journalist Should Read“What this book does better than any single book on media history, ethics, or practice is weave . . . [together] why media …
Lean Startup
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new …
Blow the House Down
Former CIA operative Robert Baer pushes fiction to the absolute limit in this riveting and unnervingly plausible alternative history of 9/11.Veteran CIA officer Max Waller has long …
Teacher Effectiveness Training
For nearly thirty years, Teacher Effectiveness Training, or the T.E.T. book, based on Dr. Thomas Gordon’s groundbreaking program, has taught hundreds of thousands of teachers …