fed on the public’s expectations of novel and revolutionary progress at Niagara. The Shredded Wheat factory and the Niagara Power Company became tourist attractions in their own right. Some developers went so far as to claim that their works exceeded Niagara’s natural beauty. It was not until the 1920s that failed expectations revealed the scope of the blighted landscape. By taking us back to a period when Niagara Falls was appreciated as much for its utopian promise as for its natural beauty, The New Niagara reveals America’s remarkable romance with technology and its faith in human mastery of the environment.