In this breakthrough book, world-renowned innovation strategistNicholas J. Webb uncovers the secrets of the world's bestinnovators. And what he found is that there is a new phenomenonthat he calls "Digital Innovation" which is sweeping the world. Inthis powerful book, Webb clearly defines innovation as "the processof delivering exceptional value through active listening."
His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used DigitalInnovation to drive colossal success. Webb also discusses how DellComputers has set up their own Digital Command Center to monitorover 70,000 keywords in over 11 languages to listen, to learn, andto ultimately invent world-class technologies. He predicts thatDigital Innovation will replace the term Open Innovation and thatultimately every successful organization in the world will hire aChief Listening Officer (CLO).
- Demystifies the hyper-complex world of Digital Innovation
- Presents comprehensive case examples of how organizations bothlarge and small have deployed Digital Innovation methodologies togrow both sales and profit
- Shows how organizations are using digital media, Web 2.0, andsocial media to connect to their customer communities and internalstakeholders alike
With free online training that will help you put theory intopractice, The Digital Innovation Playbook prepares you toimplement a Digital Innovation culture into your corporatelife.