SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
Sports and Entertainment Marketing
- ISBN: 9780538445146
- Förlag: South Western Educational Publishing
- Upplaga: 3
- Antal sidor: 424
- Vikt: 1157 gram