Showing how the Internet can be an incredible tool forbusinesses and others to measure trends in real time, Pulsedescribes tools for inexpensive and real time measurementmethodologies businesses can start using right away. This timelybook also puts this emerging science in perspective and explainshow this new measurement instrument will profoundly change decisionmaking in business and government.
- Shows how the Internet can be used as an incredibly powerfulmeasurement tool
- Reveals how to mine the Internet to measure and forecastbusiness progress
- Written by leading expert in business analytics and performancemanagement
Pulse reveals how the Internet is evolving into a tool formeasuring and forecasting trends in society, the economy, publicopinion and even public health and security. It is an absolutelyessential book for every business leader to turn a powerful, underutilized tool to its complete potential.