This is a "Fortune" best business book of the year! It presents the strategies that built Disney - and how they can help your business soar beyond the limits of traditional management. Walt Disney's dreams, beliefs, and daring launched an entertainment and marketing empire, one whose influence is felt around the world and whose success provides a dynamic model of business excellence. "The Disney Way" provides an in-depth examination of the Disney philosophy, and explains how to instill it in any company - to achieve superior teamwork, consistent innovation, and Disney-style success.Praise for "The Disney Way": 'If you've ever wondered exactly how a cartoon rodent spawned a media empire - and whether your company could learn anything from Disney's methods - here's your chance to find out ...' - "Fortune". 'This book is all about the real magic: stimulating and harmonizing the collective energy of your people. What works for the world's most famous mouse can work for you' - Kenneth H. Blanchard, Bestselling coauthor, "Who Ate My Cheese?" and "The One Minute Manager".'As Bill and Lynn's string of successful clients attests, the principles of good management that form the Disney Way can work their magic on any organization, including yours' - Fred Wiersma, Business strategist, Bestselling coauthor, "The Discipline of Market Leaders".