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The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary …
The 2016 presidential campaign gave us an election that broke with many accepted practices and introduced new concepts to campaign communication. Providing a clear understanding of …
A sea change is taking place in how people use media, and it affects not only how people perceive political candidates and where they get their information, but also—more …
Presidential campaigns are our national conversations – the widespread and complex communication of issues, images, social reality, and personas. Political communication …
When Barack Obama was re-elected president in November 2012, his Republican challenger, Mitt Romney, took the blame for being alternately too moderate or too conservative. Critics …
Campaign 2000 applies the functional theory of political campaign discourse—analyzing how messages acclaim, attack, or defend—to several different forms of campaign communication …