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This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers …
This paper looks at how LDCs can innovate using traditional IPR policies and then looks at how innovation is developing in the informal sector. LDCs have a variety of needs and …
Think Dragon's Den and Shark Tank... if they took place in the Game of Thrones.In a world where IP is everything... Get your ideas & inventions started, launched, funded & making …