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Festivals and events are of enormous significance to many communities around the world. They can have historic, religious, cultural and traditional significance, and they are also …
Within events management, events are commonly categorised within two axes, size and content. Along the size axis events range between the small scale and local, through major …
Both visitor attractions and events play pivotal roles in the appeal of tourism destination regions to visitors by virtue of being the main motivator of tourist trips and …
The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the …
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial …
The recent proliferation of events as a subject of study in its own right has signalled the emergence of a new field – event studies. However, whilst the management-inspired notion …