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This international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the …
This timely book critically evaluates the factors which shape an events industry as it develops, with the aim of helping to narrow the disparate behaviours and practices of …
Accessible and interdisciplinary in nature, this volume highlights the connections between media, tourism and place, bringing together the diverse perspectives, approaches and …
This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for …
Worldwide Destinations: The Geography of Travel and Tourism is a unique text that explores tourism demand, supply, organisation, and resources for every country worldwide in a …
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport …
This timely and insightful book critically reviews the synergistic relationship between books, literary culture, and the practices of tourism.The volume sets literary fiction …
This book offers new, multidisciplinary perspectives on esports, one of the most rapidly growing sectors in the sports and leisure industries.Drawing on sociology, philosophy, …
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the …