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Tourism is one of the largest industries in the world, yet leisure travel is more than just economically important. It plays a vital role in defining who we are by helping to place …
There is a wealth of case study material on tourism from a variety of different disciplines, but few attempts to synthesise the broad themes into a coherent analytical framework. …
This book provides an accessible and comprehensive guide to the major themes, concepts, terms and theorists encountered by students of Tourism. Concepts are listed alphabetically …
This is a text for students of international tourism at HND and undergraduate level. It looks at a number of aspects of tourism: market trends and forecasts, the economic impact of …
Whereas leisure was once treated as a social service, a business culture has swept through what remains of the voluntary and public sectors today. Ken Roberts explains how and why …
Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of …